Olearia albida var albida (Olearia albida) is an evergreen, upright shrub or small tree, growing to 10–20 ft (3–6 m) in the wild. The green leathery leaves are broadly spear-shaped, 2–4 in (5–10 cm) long; the edges may be flat or wavy, white beneath on mature plants. Open clusters of white daisy flowers in summer to autumn.
Olearia albida grows locally in coastal forests and scrublands from North Cape to East Cape, North Island, New Zealand. In cultivation this daisy bush is a vigorous grower, but is tender in the UK.